It’s been a great Summer working with our friends at InnoWare™. Their new brand of plates, Performa™, applies InnoWare's reputable stunning designs to a stronger cut-resistant, water-resistant substrate. Voilá!…a sturdy plate that’s good looking. Who says you can’t have it all?!

To introduce the Performa brand, Mercury developed a campaign designed to showcase the plate’s elegant designs while leveraging performance benefits. The campaign, nicknamed “Pretty Plate,” playfully combines product visuals, intriguing headlines, and relatable benefit copy to emotionally connect consumers to the brand.

For some, introducing a new brand during a recession can be a bit intimidating. We've discovered the folks at InnoWare thrive on challenges and it's paying off. We're happy to report that the Performa brand and its creative positioning are being enthusiastically embraced by retailers. See for yourself. Look for Performa plates at your local Warehouse Club store. It’s a great product… and the creative is pretty nice too!

To discover pathways to transform your own brand into a category catalyst, give us a call at 262.782.4637.

More than the lights are on at Sunset Playhouse

Earlier this month, Sunset Playhouse launched their Golden Anniversary season and their new Web site… created and powered by Mercury. The new Site is destined to play (pun intended!) an integral part in transforming The Playhouse into a place for serious fun.

According to Managing Director Jonathan West, the response from staff, audiences, and other friends of The Playhouse has been outstanding. Check it out for yourself at www.sunsetplayhouse.com.

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Interested in discussing how your marcom efforts can take advantage of new trends and behaviors? Contact us, we are happy to help! Write us at messengerofthegods@mercuryww.com, call us at 262.782.4637 or come over. The coffee is always brewing.

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